… working with demographIQ shifted how we understand outreach and impact. Their research didn’t just hand us data—it gave us a personalized, place-based understanding of who our audiences and supporters are, where to find them, what they care about, and how to connect with them authentically. They helped us craft a clear, focused outreach strategy rooted in evidence. The insights shaped how we approach fundraising, grant applications, crowdfunding, and social media—allowing us to tailor our actions and messaging to reflect the values of our audience and the heart of our project. Frances and Rohit made what could have been overwhelming feel accessible, collaborative, and creative. For a grassroots team like ours, that kind of clarity and care was a game-changer—and it made all the difference.